Media and Digital Management

Abstract

This book provides a foundational introduction to the principles and practices of management in the media, communications, information technology, and digital industries. It applies core business management concepts to media organizations, covering media production, project financing, technology management, human resource management, intellectual property, and government regulation. The book also explores market research, marketing, pricing, distribution, financial accounting, and strategic planning. Through management models, case studies, and practical approaches, it equips students, entrepreneurs, and professionals with the knowledge and skills required to manage media and digital enterprises effectively. It emphasizes creativity, innovation, responsible decision-making, and the development of sustainable business strategies in a rapidly evolving digital environment.