Electronic Commerce 2018 :

Abstract

Electronic Commerce 2018: A Managerial and Social Networks Perspective, Ninth Edition, by Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban and other contributors, provides a comprehensive examination of electronic commerce and its applications in modern business. The book explores online business transactions, electronic marketplaces, business-to-business and business-to-consumer commerce, mobile commerce, social commerce, digital marketing, electronic payment systems, cybersecurity, and supply chain management. It also examines emerging technologies and business models, including the Internet of Things, artificial intelligence, big data analytics, smart commerce, and the sharing economy. Emphasising managerial decision-making and the role of social networks, the book explains how organisations use digital platforms to improve business operations, engage customers, expand markets, and develop competitive strategies. It is a valuable resource for students, researchers, business managers, and information systems professionals studying electronic commerce and digital business management.