Communicating risk in public health emergencies/

Abstract

Communicating Risk in Public Health Emergencies: A WHO Guideline for Emergency Risk Communication (ERC) Policy and Practice provides evidence-based guidance for governments, public health institutions, emergency responders, and stakeholders on the effective communication of risks before, during, and after public health emergencies. The guideline emphasizes that timely, transparent, accurate, and trusted communication is essential for protecting public health and maintaining public confidence during crises such as disease outbreaks, natural disasters, and humanitarian emergencies. It outlines principles and best practices for engaging communities, addressing misinformation and rumours, coordinating communication among stakeholders, and ensuring that messages are culturally appropriate and accessible to diverse populations. The guideline further highlights the importance of community participation, trust-building, and the integration of emergency risk communication into national preparedness and response systems to improve resilience and decision-making during public health events.